Our Expertise

More than an accessory, a ritual


LOUV. was born from a conviction: every woman deserves the best fabric against her skin. We source our materials from major European textile houses and craft each piece in Luxembourg.

European Short Supply Chain

Luxembourg Craftsmanship

Three Souls That Make All the Difference

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Maison Louv. - Luxembourg

The Art of Couture Chouchou


Designed as a statement piece, it combines soft materials, handcrafted precision, and a more conscious approach to creation.

Made in Luxembourg, it elegantly accompanies daily gestures with a refined and timeless spirit.

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  • Spiral hair tie

    Its fine, shiny spiral offers exceptional flexibility and shape memory. Controlled spring effect, guaranteed consistent volume.

  • Linear elastic

    Smooth, discreet, tone-on-tone. Its simplicity is a virtue, it adapts to all fabrics without constraint, allowing the scrunchie to express itself freely.

  • Twisted elastic

    Dense weave and satin. Its tight-knit textile structure hugs the hair without pulling it, offering absolute comfort every day.