The House

Une élégance née du quotidien.


LOUV. est née d’un geste que nous faisons toutes : attacher nos cheveux.
Jil et Sam, deux amies devenues mamans, ont imaginé un accessoire
indispensable au quotidien — mais jamais ordinaire.

Découvrir la collection

Our Manifesto

A Luxembourgish house


LOUV. was born from a simple object: the scrunchie.
Today, it is our signature. Tomorrow, it will be the starting point for accessories designed with the same standards, the same fabric, and the same care.

Une histoire à plusieurs mains

Our Story


It all starts with a simple observation: even the most expensive scrunchies often pull hair.

LOUV. was born from this conviction: to do better, by rethinking the elastic, the fabric, and the construction.

The First Fabrics

Sauver la matière, préserver le geste.

First trip to meet the mills. The collection of materials is taking shape, always with the same question: what does this fabric do to the hair?

Ce qui distingue LOUV.

La qualité est dans les détails.

Matière généreuse

Une quantité de matière pensée pour offrir une belle présence, une bonne tenue et une pièce conçue pour durer.

Élastiques sélectionnés

Nos élastiques sont choisis et testés pour accompagner différents types de cheveux. L’élastique torsadé fait partie de la signature LOUV.

Petites séries

Nous créons selon les chutes disponibles, loin de la production massive et des stocks impersonnels.

Geste couture

Chaque finition est réalisée avec l’attention portée à une pièce textile choisie avec soin.

Our Values

  • The inside first


    What you don't see matters as much as what you do. The elastic, the padding, the inner topstitching — we put as much care into them as we do the surface.

  • Total traceability


    Each LOUV. fabric has an address. We know the mill, the cut,
    sometimes the weaver. This transparency is our minimum standard.

  • The transmissible piece


    We don't make disposable items. Each LOUV. is designed to stand the test of time and be passed down from generation to generation, like a learned gesture.

  • Geste couture


    Accessible to all. LOUV. is not ostentatious: it is noticed when one
    knows where to look.

FAQ

What materials are used?


We select materials sourced in Europe, chosen for their drape, feel, and hold. Each textile is selected for its ability to interact with the scrunchie's internal structure.

Where are LOUV. scrunchies made?


Each piece is hand-assembled in our workshop in Luxembourg.
We prioritize careful, small-batch manufacturing, with a
consistent demand for quality finishes.

Why is the choice of elastic so important?


Because it forms the invisible structure of the piece. It influences the comfort, hold, and lifespan of the scrunchie.

How are the fabrics chosen?


We select them for their lightness, movement and how well they hang once worn. A fabric only joins the collection if it meets our criteria for drape, comfort and aesthetic consistency.

Do scrunchies leave marks in hair?


No, the materials and structures are chosen to hold without
compressing. The goal is to provide a comfortable hold, without pulling or
breaking the hair fiber.

Are the parts mass-produced?


No. LOUV. advocates a home-based approach, not standardized production. Each piece is thoughtfully designed and individually assembled.

How to care for my LOUV. scrunchie?


We recommend delicate care, adapted to the material. To preserve the fit
and beauty of the fabric, avoid aggressive washing and opt for gentle
care.

Do you offer limited edition pieces?


Yes, some materials or models are designed as limited capsules. This helps preserve the uniqueness of the collection and the accuracy of sourcing.

Are your fabrics traceable?


Yes, traceability is part of our requirement. We work with
materials selected in Europe and carefully monitor the origin of the
components.

What's the difference between a LOUV. and a classic scrunchie?


First, the construction. Then the material, the finish, and the overall
coherence of the piece. A LOUV. is designed as a timeless style object,
not just an accessory.

Can the phone elastic band deform over time?

With use, it may slightly relax or deform. You just need to restore it to its original shape, for example around a cylinder, then let it regain its hold in a gentle heat source such as the sun or a radiator.

Why does this phenomenon exist?
Like any flexible structure, elastic responds to repetitive movements and tension. Its advantage remains its shape memory, which allows it to easily return to its original line.